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Betty White and Slash star in new LA Zoo ads from Allen & Gerritsen

Watertown ad agency Allen & Gerritsen said that TV ads it created to promote the Los Angeles Zoo’s “Living Amphibians, Invertebrates, and Reptiles’’ exhibit are ready to air.

While the reptiles and amphibians are the stars, the ads cast actress Betty White and Slash in important supporting roles. (Rock ‘n’ roller Slash may be best known for his work with the band Guns N’ Roses.)

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The marketing campaign created by Allen & Gerritsen looks to build and expand the exhibit’s awareness through efforts that include TV, video, print, and out-of-home media.

According to Allen & Gerritsen, one reason it was chosen for this assignment is its experience in creating advertising for nonprofit organizations.

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